Why is What MattersBy Braydn Jones on February 25th, 2013
Everyday, I speak with companies trying to figure out how to increase their audience, exposure, and brand awareness. Honestly, I do the same thing regarding our own firm. I believe it’s a good thing, it keeps us on our toes and current. There are many tactics to attract consumers, but once implemented, are these tactics effecting the bottom line? Is there a smarter way of increasing sales and overall business value?
A few weeks back I came across one of Paddy Moogan’s posts. Within his post, he highlighted the following TED Talk by Simon Sinek.
Bring Why into Marketing
After all of the big Google updates in 2012 and while transitioning to content marketing, we must first reevaluate why we are doing what we’re doing. Is it just to make money, if so then your company won’t make it. It has to be more than that. You need to want to make a difference. You need to bring value.
Bring value to your messaging and to your content. Content without value is going to be the future’s black-hat and spammy SEO. Sure, pumping out $5 articles might get you some exposure for the time being, but once Google releases their next furry pet update then you’re going to be in a world of trouble.