Why is What Matters

By Braydn Jones on February 25th, 2013

Everyday, I speak with companies trying to figure out how to increase their audience, exposure, and brand awareness. Honestly, I do the same thing regarding our own firm. I believe it’s a good thing, it keeps us on our toes and current. There are many tactics to attract consumers, but once implemented, are these tactics effecting the bottom line? Is there a smarter way of increasing sales and overall business value?

A few weeks back I came across one of Paddy Moogan’s posts. Within his post, he highlighted the following TED Talk by Simon Sinek.

In the clip, Simon explains his idea of what makes companies successful, he calls it the Golden Circle. The Golden Circle explains that focusing on “Why” rather than “What” you do in your messaging is the best solution. It’ll significantly increase your consumer connections,  trigger emotional behaviors, and influence the “buyer’s instinct”. We all need to focus on “Why” we’re doing what we’re doing.

Bring Why into Marketing

After all of the big Google updates in 2012 and while transitioning to content marketing, we must first reevaluate why we are doing what we’re doing. Is it just to make money, if so then your company won’t make it. It has to be more than that. You need to want to make a difference. You need to bring value.

Bring value to your messaging and to your content. Content without value is going to be the future’s black-hat and spammy SEO. Sure, pumping out $5 articles might get you some exposure for the time being, but once Google releases their next furry pet update then you’re going to be in a world of trouble.

Stop with the mass amounts of cheap content articles. Stop automating your SEO. Anything automated is going to destroy you. Start branding your company. Focus internally on how to perfect your current ways of interacting with your clientele and following. Implement creative marketing strategies to set you apart from the crowd. Quit with all the crap and start doing RCS (real company stuff) as Wil Reynolds says.