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Marketing Automation: Denial is NOT a River In Africa!

By Curt Hopfenbeck on March 27th, 2017

Denial is no longer en vogue, procrastination is no longer tolerable, ignorance is no longer an excuse, failure is no longer funny, bankruptcy is no longer a business strategy!

For centuries companies have been lost in the pursuit of success. Where was the secret pill, the magic wand, the must-have product, the life-changing ad? Welcome to the real world, say hello to reality, shake hands with common sense, give the obvious a hug.

Marketing Automation is that modern gold standard of success, it is the proven business benchmark, and the current quintessential cure for mediocrity.

Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)

Marketing automation users have seen an average increase of sales revenues by 34%. (Pardot)

Nurtured leads make 47% larger purchases than those who were not nurtured. (HubSpot)

Marketing Automation is no longer a want; it is a need, a must, a
necessity, an imperative. You need it for your business and as a hedge against the
competitors. The ‘Automate or Die’ mantra is alive and well and now the norm, it is an integral part of the new business lexicon and landscape. Are you hand-watering your lawn or using automatic sprinklers? Still filling ice trays from the sink, washing your dishes by hand, paying your employees via check? From the bathroom to the boardroom, we live in a world of automation.

Marketing Automation is the answer, regardless of how you phrase the question:

 How do I increase sales?

 How do I secure more revenue?

 How do I fund growth?

 How do I manage my leads?

 How do I compete in an ever-changing competitive climate?


You can increase sales by 20% by simply implementing sales automation with a simple follow-up strategy. While you’re at it why not pick up a further 30% more sales from that same set of interested customers over a period of time? That’s 50% more sales from the same ad spend, and it’s all automated! Starting to make sense now?

Here’s an example of a simple pipeline stage automation we created for a client. Each stage contains simple automations to help reduce manual follow-up from sales
personnel and creates additional, meaningful touches with potential clients.Marketing automation pipeline stages.

When you identify each stage in your sales process and automate the follow-up in each stage you will save time (save money) and increase sales. Additionally, you will quickly see the bottlenecks in your sales process, this will enable you to fix the problems so you can experience higher conversions at a faster pace.

The time spent building simple automations like this will be the best investment you can make in your business.

If you’re not sure where to start or what to do next, give us a call. We’d love to help. We are passionate about marketing automation and would love to be a part of your success.

Give us a call today and let us show you how we can automate your success. We provide the peace of mind knowing that your clients are being well taken care of, along with more money and more freedom to focus on your core competencies. Don’t wait, the boat to Denial has already left!

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