Your marketing budget is an investment not an expense–at least it should be.
Marketing automation is extremely powerful–are you making the most of your tools? Find out by getting in contact with us via the form to the left. We can help you find out if your company could benefit from a managed campaign on a platform like Pardot, Hubspot, Eloqua, SharpSpring, Marketo, or any other marketing automation platform.
What is Marketing Automation?
Marketing automation is a digital strategy to help you generate leads, increase sales, and prove marketing return on investment. Marketing automation also allows you to know your site’s users by name, convert them to leads, and qualify them, all before having to spend a single second of your sales team’s time.
With proper marketing automation strategies in place, you will be able to automatically:
- collect vital contact and company information,
- understand the intent of the lead (browsing, researching, or buying),
- nurture each lead through consistent email communication,
- compile a complete history of the lead; when they became acquainted with your company, what interactions they’ve had, and what their budgets are,
- and know when your leads are ready to buy.
Using campaigns, workflows, segmented lists, and emails you can court each potential customer with ease.
What Marketing Automation Strategies Will Grow Your Business The Fastest?
There are many marketing automation strategies that will help you achieve your goals. Here are just a few:
Strategy #1: Dynamic Targeted Content
By using a wealth of information your business already has (that we can help you surface and utilize) we will help you dynamically deliver content that is tailored to your customer’s interests. By separating your customers into smart segments you’ll be able to deliver rich, engaging messaging that will increase sales.
Strategy #2: Email Drip Campaigns
A properly constructed and appropriately timed drip campaign will warm up potential customers, respark interest in lost leads, educate current customers, and generally provide great targeted information that people actually want. Some drip campaigns have produced as high as a 98% conversion rate! Unbelievable!
Strategy #3: Email Nurturing Campaigns
This is the best way to allow your customers to receive a pitch that is suited to exactly what they are looking for. Without having to squeeze each prospect through a predefined funnel, a nurture campaign devised by our marketing experts will help you smoothly guide new customers to the exact products or services they’re looking for.
How Has Marketing Automation Helped Companies Like Yours?
“Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” – The Annuitas Group
“Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.” – Gartner Research
“Lead scoring provides ROI of 138%, while companies that don’t score leads receive 78%.” – MarketingSherpa
“Companies that invest in marketing automation see 70% faster sales cycle times, and 54% improvement in quota achievement.” – Bulldog Solutions
“Marketing automation users have a 53% higher conversion rate from marketing-response to marketing-qualified lead than non-users.” – Aberdeen Group
“A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.” – Pardot