Marketing Checklist for Startups 2017By Ashton Fairchild on April 18th, 2017
Starting a business is a stressful and time consuming task. At times, the amount of work can seem insurmountable. One piece of advice; break it up into goals. Your first goal should center around branding. Creating a brand that resonates with the masses can be one of the most difficult things to do, especially in a saturated market and, particularly, the internet.
At Accelerator Marketing, we’ve created an simple checklist to help you get your website and company noticed online.
1. Build Your Brand Image
Your brand image determines how the outside world views your company. Marketing 101 teaches that uniformity = success. Your brand image should be consistent across all platforms and should be easily recognizable. Place your name and/or logo on everything that you send out to the world such as blogs, email signatures, social media posts, etc. As more content is generated by your company and is pushed out into the world, it will become increasingly more important that consumers connect your marketing content with your brand.
2. Focus on Website Lead Conversion
Leads drive sales and sales drive revenue. Bringing users to your site is one thing, converting them into customers is another. Help guide your clients to the right place by placing calls to action on your site . You can also increase conversion rates by telling your clients exactly what they will be purchasing. Being able to see a list of what they will be receiving will help them pull the trigger on the sale.
3. Mobile-Friendly Website
Gone are the days of logging onto the desktop every time you want to check your Myspace. The majority of internet browsing is now done on mobile devices. If your website isn’t mobile-friendly your site visitors will have a poor viewing experience, your site will fall behind in search rankings, and consequently you’ll see a drop in revenue.
4. Write About What You Know
Create a place that people turn to for answers. This can be accomplished through something as simple as a blog. Producing content on your site will not only help you establish yourself as a thought leader in your industry, but will also greatly improve your SEO rankings.
5. Get Social
The age of social media is in full swing and can make or break your business. You don’t need to have 2 million followers on every social account to make an impact. Start small by posting on a regular basis and engaging with your audience. Post meaningful content and eventually real organic followers will come.