Search Engine Optimization
Win the race to the top of the search results pages!
Search engine Optimization (SEO) is the process and methodologies to help your website rank higher in organic search results. Simply put, the goal of SEO is to gain as much visibility as possible on the Internet so that people searching for your type of business will find you easily. The importance of SEO is amplified by the fact that 90% of searching prospects will only click on the first page of search engines. Accelerator Marketing has developed a comprehensive set of SEO tools and processes developed over years of practice that continue to evolve and improve with changes in the industry. We also use a measurement and management software called TrafficShare™ in order to perform our SEO strategies. Our SEO strategy includes these key processes:
- SEO Intelligence Report
- Keyword Research
- Website Optimization
- Content Management/Copywriting
- Link Building
- Local SEO Marketing
- Social Media
- Conversion Optimization
- Analytics & Reporting
One of the most effective yet detailed aspects of SEO is building link popularity. Our SEO team will design a successful link generating campaign for your website to help your site achieve top search engine rankings for the relevant keywords we have carefully selected. Our link building efforts are designed to bring qualified traffic to your website and to build your page’s popularity /authority. Link building is an ongoing monthly process of creating unique and relevant links to your site by means of press releases, social media, related sites, and other digital media that tell the search bots and the search algorithms that your site has fresh content and warrants higher placement. Links are like a “third party vote” for your site where the credibility and relevance of the linking site is transferred as trust to your site. The credibility of the search engines to their “own” customers requires that only the best and most relevant sites show at the top of each search results page. The SEO process over time reveals your site credible and relevant to be a Top 10 search results candidate. This proficient, diligent process consistently produces high placement for our clients, with an end result of interested and potential buyers of the product or service.
Building relevant content is a critical aspect of the SEO process: It’s important for visitors to read about the strengths and benefits of your company, and almost equally important for the search engines to “read” your site as well. Our team of talented copywriters provides unique content that effectively delivers your marketing message that’s carefully crafted so that the search engines will notice your site. We will work closely with you in developing a content management strategy that will deliver new impactful copy to help push you to the top of the search engines.
Accelerator Marketing will also use social media as another SEO tool that not only helps you to stand out in the crowd and connect with prospects on a personal level, but to market your brand in a manner that feels less like advertising and more like people getting together and chatting about an interesting topic. Social media website traffic and user participation is growing dramatically each month and presents a tremendous opportunity for companies seeking to expand their online exposure and brand awareness. Accelerator Marketing’s Social Media Team has the tested experience to develop a social media campaign to drive more traffic, increase sales, build a strong brand, and generate a community for your company.
In addition we can strategically optimize your press releases for the search engines and help you reach a broader more targeted audience.
Analytics & Reporting
Prior to launching an SEO campaign Accelerator Marketing will run a baseline ranking report to measure the initial rankings from the major search engines. Every month we will run additional reports to track your progress and insure that traffic is increasing across Google, Bing and MSN search engines. In addition our SEO specialists will review with you valuable analytical data which tell you important information such as:
- Who is coming to your site
- How long they are staying
- Which pages they visit
- Which pages they leave