Pay Per Click Marketing

PPC (Pay Per Click) is a paid placement service for targeted ads on search engine results pages – this is where your prospects are looking for you.

Accelerator Marketing works to strategically blend PPC bids and campaign management with the overall search engine marketing and SEO strategy for your business in order to pull your website ranking higher on search engine listings. For websites that are unable to attain top rankings on search engines, PPC also provides the opportunity to sit higher and attract those important searchers for businesses just like yours. It’s a savvy online marketing tool, Industry Forge helps our clients use PPC either on a standalone basis or as part of an overall search engine marketing campaign.

As critical first steps for a successful PPC campaign, we’ll help you establish your PPC budget and goals. Next, we’ll conduct a competitive analysis on the key words that your competitors use, how much they spend, which advertising copy is successful, and how many companies are competing for the same terms. Then, we will research and develop the initial keyword list and set up the initial bids with search engines such as Google. Behind every powerful PPC campaign lies solid landing page copy writing or banner ad copy writing, and we’ll produce that for you as well. Finally, we’ll insert tracking codes and monitor the overall web usability of your PPC campaign, tweaking keywords bids when necessary, and stay in touch with you every step of the way.

Launching a new product or service? PPC advertising gives the initial big push that’s necessary for success.