Conversion Optimization

Drawing traffic to your site is only half the battle of intelligent SEO.  The next challenge is keeping prospective customers engaged on your site with the ultimate goal of converting them to customers.  With that in mind, Accelerator Marketing’s strategists take a detailed look at what visitors do after they arrive at your site: what items and pages they view, how long they stay and other important statistics in order to make key recommendations to improve the ability of your site to converts prospects to customers. Suggestions may include changing the look and feel of your site, crafting a clear call to action, updating navigation, revising and/or moving content, renaming links, and much more in an effort for you to maximize return on your website traffic.

Conversion optimization is an ongoing process with no short-cuts – it’s all about creatively measuring what we’ve done, and making it better if need be.  It works particularly well with PPC, as we can test the number of visits and conversions according to the various keywords involved in your PPC campaign or matching landing page.

Did your business produce a fascinating new report?  Let us help you use it as a great tool for valuable conversion optimization by offering your valuable information as part of a landing page.  The opportunity that others have to receive your report in exchange for providing their name and email address is a great trade-off, and brings you one step closer in the race to build your clientele.

Here are what we consider the Three C’s of Conversion Optimization:

• Credibility: First and foremost, your site must look credible, and dare we say, impressive. Your website is your job interview with your potential customer, and you have about ten seconds to establish an impression with your visitors. If your site has not influenced a user enough to remain there for at least a short while, you’ll miss the opportunity for conversion.Here is a link to some interesting academic research about credibility from Stanford University.
• Communication: Whether selling your professional services or the latest technological contraption, you need to educate your site visitors with effective communication.
  Communication is not simply about words. You must take a holistic approach, considering writing style, composition of elements, color and a variety of other design principles.

  If you can help your visitors immediately understand your product or service by using clear, effective copywriting and a professionally crafted presentation, you are more likely to convert them into customers.

• Call to Action: This is the crux of your website offering.  Now that a visitor is on your site, let’s ask them to DO something in a clear and simple fashion.  If a call to action is surrounded by distracting elements or cluttered with competing attention grabbers, you may miss the opportunity to perform any measurable action.

Here’s what we mean by a Call to Action: Contact Accelerator Marketing today for your FREE SEO Intelligence Report to learn about the best SEO to help grow your business. (See how easy it is?)